About Us

Our Origin: A Legacy of Craftsmanship
ByLaurella was born in the heart of Paris as a family atelier, founded with passion by the Laurella family. From the very beginning, the brand stood out for its commitment to quality, refinement, and meticulous attention to detail. This artisanal expertise has allowed ByLaurella to build a reputation as a must-have brand in the world of feminine elegance.

The Path to Excellence: A New Era
In 2016, we opened our first boutique in Paris, a charming and historic location in the heart of the City of Light. The ByLaurella boutique embodies the perfect balance between classic style and modernity, offering a unique experience to elegant and sophisticated women. This strategic step reinforced our position as a leading destination for luxury women's fashion.

Luxury and Elegance: Our Core Values
At ByLaurella, we take pride in offering women's fashion that is both timeless and sophisticated. Our collections consist of high-end garments, ranging from elegant dresses to refined accessories. Each piece is carefully selected and crafted to meet the highest standards, combining comfort, quality, and sophistication.

An Experience, Not Just a Store
Our boutique is more than just a shopping space—it is a place where women gather to celebrate fashion in style. We regularly host exclusive events, such as private shopping evenings and new collection showcases, creating an intimate and personalized shopping experience highly valued by our customers.

Looking Ahead: Tradition Meets Innovation
While remaining true to our traditional values, we also embrace the future. ByLaurella continues to evolve, integrating innovations in materials and design while staying faithful to the essence of our brand. This ensures that we will remain a leading name in luxury women's fashion for years to come.